There are a lot of misconceptions out there about coupon use. One that I've run into frequently is the idea that by using coupons to get free or nearly free items I am "ripping off" the store or the manufacturer or both. Southern Savers has a fantastic post explaining exactly how coupons work and how the stores get reimbursed for them. Anyone who has wondered about the ethics of using coupons, stacking coupons, and/or getting free products should read it.
This is a follow-up post to the great conversation that went on in the comment section of my post on coupon ethics. I loved all the comments - thanks to everyone who offered questions and/or answers!