While I wouldn't classify myself as an uber-environmentalist, I do care about taking care of creation. Today I noticed that Amazon is promoting "frustration-free packaging". Intriguing, yes? Take a minute and go read their FAQ page (it isn't too long).
I think it is very cool that they've come up with something that simultaneously A) reduces their costs for packaging/shipping, B) reduces plastic and other not-easy-to-recycle waste, and C) makes the consumer happy (I can't be the only person to have cut myself on those silly plastic clamshells, right?)
This is the kind of win-win-win solution that I would love to see more often! Way to go, Amazon.